The dangers of product‐driven success: what’s the next growth act?

Investigates complacency by managers at successful organizations and how they seem to ignore warning signs of danger on the horizon. Stresses that these are the wrong reactions and recognizing the danger requires knowing what to look for, and lists three patterns, which allow for crises to afflict successful growth‐oriented companies. Extensive detail in four figures aids by way of explanation. Sums up that scepticism over growth crisis is a natural reaction for managers and investors in healthy companies, but there are benefits in the incorporation of this new way of thinking.