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Focuses on profit drains and how to stem them as they can be camouflaged in the midst of usual, everyday occurrences. Goes on to list the five most critical as: customer complaints; lack of innovation; annuity compensation programs, efficiency through standardization, and looking inside out. Explains these in full and, further, gives traps to avoid and steps to take. Summarizes that to ignore profit drains not only threatens a company’s profitability but also its long‐term survival.

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