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Volume 24, Issue 3
1 June 2003
Journal of Business Strategy Cover Image for Volume 24, Issue 3
Research Article| June 01 2003

Finding hidden profits

Manny Maceda;
Manny Maceda
Director of Bain & Company in San Francisco
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Alistair Corbett;
Alistair Corbett
Director of Bain & Company in Toronto
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Vernon Altman
Vernon Altman
Director of Bain & Company in Los Angeles
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
2003
Journal of Business Strategy (2003) 24 (3): 36–40.
https://doi.org/10.1108/02756660310735009

Examines the strategies of 30 companies that managed to substantially improve margins, and notes that some are achieving remarkable results. Looks at three companies which looked beyond internal cost cuts and found dramatic profit improvements and these were: Starbucks, Kroger and Nexfar. These are recommended as they have dug deeper for today’s “hidden” treasure, which has improved long‐term business prospects.

Keywords: Profit forecasting, Profitability, Sales forecasting
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© MCB UP Limited
2003
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