New rules for strategic engagement

Increasingly, the big‐bang approach to strategy is being discredited. No longer does the top team head up to the mountaintop for a strategic retreat and descend with the new tablets, which are then foisted on an unsuspecting organization. Nowadays, strategy is viewed more as a dynamic, continuous organizational process that requires a fresh set of rules for creating an ongoing strategic dialogue. The authors have identified five rules that can position an organization for strategic liftoff.