A plea for uncertainty: Everybody complains about uncertainty, but it might be a good thing to have

Dr Bolko von Oetinger, senior vice president of the Boston Consulting Group in Munich led the German operations for 11 years and served on the firm’s management and executive committee. He headed BCG’s worldwide marketing operations for three years and in 1998 founded the firm’s Strategy Institute, where BCG has concentrated its research with academic and scientific institutions about the nature of strategy. As director of the Strategy Institute he is closely involved in BCG’s innovation process.