Run out of steam? Here's how to create a growth action plan

Looks at why traditional growth tactics have become less effective and why it is necessary to balance short term moves with new business building. Looks at understanding customer priorities.

Over the next year, this column will lay out a practical growth program for managers, balancing short‐term moves with new‐business building.

Growth moves fall along a spectrum of categories ranging from traditional product innovation to longer‐term strategies such as taking core capabilities to new markets. Managing new growth requires an active feedback loop of constantly monitoring the progress of each initiative.

Provides managers with guidelines for growth action plans.

Of particular to strategic planners, CEOs, senior executives.