The migrating locus of strategy

Purpose – To provide the author's opinions about key issues in strategy and the future to the readership. Design/methodology/approach – Opinion column. Findings – Discussion of the changing nature of business strategy and offers some speculations as to its future. Research limitations/implications – Speculative, and based not on rigorous research but on the author's experience of planning engagements across a wide variety of private and public enterprises. Practical implications – Warns strategists not to overestimate their sphere of autonomy, nor to underestimate the impact of outside influences on their decisions. Originality/value – Expresses several opinions that the author believes have not been expressed (or adequately appreciated) elsewhere.