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Purpose

Aims to assess the effectiveness of arts‐based learning for technical trainees.

Design/methodology/approach

Considers the CONNECT Program in the Engineering School of The Cooper Union for the Advancement of Science and Art. The Program has been running since 1997.

Findings

Communicating with an audience is essentially a social skill, behavioral in basis, a fact that becomes all too apparent when one's audience has a divergent set of expectations. Failing to meet an audience's expectations opens up what is called an “audience gap.”

Originality/value

Of value to anyone, particularly technical personnel and trainers, interested in closing the audience gap and learning how to communicate effectively with those with a less technical background, be they internal or external customers.

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