Parables of consulting

To provide the author's opinions about key issues in strategy and the future to the readership.

Opinion column.

Discussion of how each consultant believes he/she is a God‐like oracle who represents the only way to do something.

Speculative, and based not on rigorous research but on the author's experience of planning engagements across a wide variety of private and public enterprises.

Warns strategists about the difficulties of ascertaining whether a consultant has the “right” approach.

Expresses several opinions that the author believes have not been expressed (or adequately appreciated) elsewhere.