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Purpose
To provide the author's opinions about key issues in strategy and the future to the readership, in a humorous way.
Design/methodology/approach
Opinion column.
Findings
Review of three recent books relevant to critical business issues
Research limitations/implications
Speculative, and based not on rigorous research but on the author's experience of planning engagements across a wide variety of private and public enterprises.
Practical implications
Alerts readers to three good books.
Originality/value
Expresses opinions that the author believes have not been expressed in quite this way before.
© Emerald Group Publishing Limited
2006
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