Shininess vs usefulness

To provide the author's opinions about key issues in strategy and the future to the readership.

Opinion column.FindingsThe degree of generic vs specialized strategy is a key determinant of strategic success or failure.

Based not on rigorous research but on the author's experience of planning engagements across a wide variety of private and public enterprises.

Illustrates a previously perhaps neglected dichotomy in business styles.

Expresses opinions that the author believes have not been expressed in quite this way before.