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Purpose

The paper provides the author's opinions about key issues in strategy and the future to the readership.

Design/methodology/approach

The paper takes the form of an opinion column.

Findings

Different sizes of groups must be used for different business purposes.

Research limitations/implications

The paper is based not on rigorous research, but on the author's experience of planning engagements across a wide variety of private and public enterprises.

Practical implications

The paper illustrates a couple of points that are perhaps insufficiently appreciated.

Originality/value

The paper expresses opinions that the author believes have not been expressed in quite this way before.

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