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Purpose
– The purpose of this paper is to conceptualize strategizing as a playful design practice; illustrate this view by describing a process for fostering effective strategic play; outline the benefits of the process and discuss how executives can play effectively.
Design/methodology/approach
– The paper presents a concept development with a case illustration.
Findings
– The paper finds that strategizing through playful design offers both an alternative conceptual lens as well as a novel practice of strategizing.
Originality/value
– Strategizing through playful design is a useful complement to dry, conventional strategic planning processes and helps to open up and orient fruitful debate about an organization 's particular strategic challenges.
© Emerald Group Publishing Limited
2007
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