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Purpose

This paper expresses the author's viewpoint on how to advance research and practice on managing business networks and addressing convergence across industries.

Design/method/approach

The paper is based on the authors extensive prior research in strategy and business experience.

Findings

The author suggests differentiating networks by purpose and framing role spaces can be useful abstractions that help researchers study networks and managers to navigate the design of networks. The author raises critical questions around business network design.

Originality/value

The paper presents novel suggestions for studying business networks in a pragmatic way.

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