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Purpose
This article aims to provide an original explanation of the outcome of contests using a performing‐competing framework.
Design/methodology/approach
In developing a conceptual model to explain the outcome of contests the article develops a set of assumptions that are supported by theory before combining them into a model with illustrative examples.
Findings
Understanding the outcome of contests is a complex business. Contests are not always won by the best performing team but rather are won by the team with the most appropriate blend of competitiveness and performance.
Originality/value
The article takes a novel approach by combining management theory with sporting examples in order to make a conceptual innovation.
© Emerald Group Publishing Limited
2008
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