Think the thinkable Available to Purchase

The purpose of this paper is to emphasize the importance of anticipation rather than prediction in business strategy.

The paper takes the form of an opinion column.

This column attempts to demonstrate that supplementing standard strategy with a right‐brain, inductive examination of the basic working assumptions of the organization is the best way to anticipate catastrophe.

The paper presents an historic perspective on catastrophe and change that may be unavailable elsewhere.