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Purpose
This column aims to examine the meaning of the word “strategy,” and how it has evolved.
Design/methodology/approach
Opinion column.
Findings
This column attempts to survey various definitions of the word “strategy” to see what is meant by it. Definition of “strategy” is difficult because strategy is always something that is applied within a context of competition and change.
Originality/value
Examines first principles of “business strategy” in a way that most of us are unconscious of normally.
© Emerald Group Publishing Limited
2010
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