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Purpose
Review and discussion of the book Lords of Strategy by Walter Kiechel III.
Design/methodology/approach
Opinion column.
Findings
“Strategy” has not been seen as something in which businesses must engage. The “Strategy revolution” Kiechel outlines arose in the 1960s with the new breed of consulting firm, had its heyday then and in the 1970s, and declined thereafter into something like incoherence and a focus on tactical, financial, and cost‐cutting approaches.
Originality/value
Reviews an important book and extracts some lessons about business strategy.
© Emerald Group Publishing Limited
2010
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