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Purpose

This paper aims to suggest the framework of shared management, which comprises six major principles. These principles indicate that essential strategy guidelines of firms have been transformed.

Design/methodology/approach

This is a conceptual paper, which draws on recent management innovations and transformations of management practices. Thus, the paper builds on prior academic and practitioner contributions.

Findings

Management recently has become more SHARED, i.e. sustainable, holistic, analytical, relational, entrepreneurial and dynamic. Each of these principles covers one central dimension of management that has recently been affected by a new logic of sharing. Real-life examples of selected companies are given, and many other firms’ managerial challenges in applying and profiting from these principles are described.

Originality/value

The six principles indicate that the idea of sharing applies to multiple facets of management, which challenge conventional strategy wisdom. They play a particularly important role in a sharing economy, which involves the collaborative production and consumption of goods and services by multiple persons and organizations. Altogether, the principles provide the basis for the shared management framework, which may serve as a step toward an up-to-date picture and realistic guideline for today’s management in many organizations.

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