The rainbow sign: climate change and corporate reputation

This paper aims to highlight the increasing importance corporate responses to climate change will play in corporate reputation.

Review of the relevant secondary literature

Companies that develop active responses to climate change will see positive impact on their corporate reputation.

The review of the secondary literature is not comprehensive and subject to the author’s qualitative interpretation of it.

Companies that follow the recommendations will see a benefit in stakeholder appreciation.

The more companies embrace a proactive stance on climate change, the more likely society is to meet the 2 per cent goal.

To the best of the author’s knowledge, this is the first treatment of climate change from the perspective of corporate reputation.