This paper aims to explore the role of employee engagement for competitiveness. In particular, the role of employee communication to create engaging workplaces.
Two field surveys were conducted to assess, which are the most relevant leverages that contribute to create engaging (or disengaging) workplaces in Italy: the first one on a statistical sample of large companies, the second one on a snowball sample of employees.
Italian companies often miss the opportunity to create engaging workplaces and to exploit the potential of employee communication to foster employee engagement.
Further research could focus on a survey on a sample of managers and employees belonging to the same company.
Companies should pursue an inclusive relational approach, using employee communication appropriately.
The study develops and tests a model showing the linkages among managerial approaches and engaging workplace contexts and examines the role of employee communication to foster employee engagement.
