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Purpose

What industry has not changed in the past quarter century because of The Digital Age? The purpose of this paper is to discuss the effect of the digital age on media.

Design/methodology/approach

This paper takes the design of an author viewpoint.

Findings

The Digital Age has affected practically everything that makes up our professional and personal lives – how we learn, how we inform, how we sustain and, certainly, how we interact.

Originality/value

Even industries that previously had no connection to the digital world cannot function.

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