This study aims to understand the role that family protocol can have in the succession planning process of family businesses.
For this purpose, the authors decided on a qualitative approach and performed an exploratory case study in Portugal: one firm with a family protocol. As data collection techniques, interviewing, direct observation and documentary analysis were used.
Based on the empirical evidence, it is concluded that a family protocol can help succession planning and favour the continuity and survival of the family business.
This study shows the relevance of a family protocol for the succession process that seems to be at the basis of family firms’ continuity, survival and minimising their failure.
Although family firms are many in number and central in the dynamics of the world economy, the family protocol has not been approached as a determinant of a successful succession process. This holds particularly for the realm of family firms.
