Six ways to build circular business models Available to Purchase

Nancy Bocken is based at Maastricht Sustainability Institute, Maastricht University, Maastricht, The Netherlands. She is a Professor in Sustainable Business at Maastricht University, Maastricht Sustainability Institute. Her research topics include sustainable business models, business experiments for sustainability, Circular Economy, sufficiency and closing the 'idea-action' gap for sustainability through novel tools approaches. Her most recent research project is Circular X, a €1.5m, five-year research project funded by the ERC, about experimentation with circular business models. Nancy is also Fellow at Cambridge Institute for Sustainability Leadership and co-founded her own sustainable business called HOMIE. Nancy holds a PhD from the Department of Engineering, University of Cambridge, which was fully funded by Unilever.

Paavo Ritala is based at the School of Business and Management, LUT University, Lappeenranta, Finland. He is a Professor of Strategy and Innovation at the School of Business and Management at LUT University, Finland. His main research themes include collaborative innovation, coopetition, digital strategy, platforms and ecosystems, as well as sustainable value creation. His research has been published in journals such as Journal of Management, Research Policy, Journal of Product Innovation Management, Long Range Planning, Industrial and Corporate Change and California Management Review. He is closely involved with business practice through company-funded research projects, executive and professional education programs, and in speaker and advisory roles. Prof Ritala is the incoming Co-Editor-in-Chief of R&D Management and he serves in the editorial board of Journal of Product Innovation Management.