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Volume 7, Issue 1
1 March 1986
Journal of Business Strategy Cover Image for Volume 7, Issue 1
Review Article| March 01 1986

A GUIDE FOR NEW DISTRIBUTION CHANNEL STRATEGIES FOR SERVICE FIRMS Available to Purchase

Donald H. Light
Donald H. Light
Principal, D.H. Light Consulting Services, Menlo Park, California
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1986
Journal of Business Strategy (1986) 7 (1): 56–64.
https://doi.org/10.1108/eb039142

Service firms that successfully develop new methods for distributing their products will have a clear competitive advantage. This article provides a guide for firms exploring uncharted territory.

© MCB UP Limited
1986
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