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Volume 7, Issue 2
1 April 1986
Journal of Business Strategy Cover Image for Volume 7, Issue 2
Review Article| April 01 1986

SEGMENTING INDUSTRIAL AND HIGH‐TECH MARKETS Available to Purchase

James D. Hlavacek;
James D. Hlavacek
Professor and Director, The Institute for Executive Education, in the Babcock Graduate School of Management, at Wake Forest University
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B.C. Ames
B.C. Ames
Chairman and CEO of Acme‐Cleveland Corporation
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1986
Journal of Business Strategy (1986) 7 (2): 39–50.
https://doi.org/10.1108/eb039151

Segmenting a marketplace is one of the most important strategic moves that can be made by high‐tech companies, industrial firms, and firms that sell services to other businesses. Yet technical‐based businesses often miss out on opportunities by failing to divide their markets adequately and develop cohesive strategies to conquer and protect a market position.

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© MCB UP Limited
1986
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