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Volume 7, Issue 2
1 April 1986
Journal of Business Strategy Cover Image for Volume 7, Issue 2
Review Article| April 01 1986

A MARKETING OUTLOOK FOR U.S. BUSINESSES Available to Purchase

Dennis P. Yeskey;
Dennis P. Yeskey
Director, Coopers & Lybrand, New York City
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C. Don Burnett
C. Don Burnett
Partner, Business Planning Practice, Coopers & Lybrand, New York City
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1986
Journal of Business Strategy (1986) 7 (2): 5–12.
https://doi.org/10.1108/eb039147

Many CEOs are turning their attention to the advantages of marketing. But the author contends that the corporate focus should not be narrowed. To have a successful strategic marketing orientation, the focus should encompass all corporate functions.

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© MCB UP Limited
1986
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