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Volume 7, Issue 3
1 January 1987
Journal of Business Strategy Cover Image for Volume 7, Issue 3
Review Article| January 01 1987

Cooper Tire: Successful Adaptation in a Changing Industry

Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1987
Journal of Business Strategy (1987) 7 (3): 83–86.
https://doi.org/10.1108/eb039167

The past decade has wrought significant changes in the tire industry, such as:

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© MCB UP Limited
1987
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