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Volume 7, Issue 4
1 February 1987
Journal of Business Strategy Cover Image for Volume 7, Issue 4
Review Article| February 01 1987

LINKING COMPETITIVE STRATEGY AND SHAREHOLDER VALUE ANALYSIS Available to Purchase

Alfred Rappaport
Alfred Rappaport
Leonard Spacek Professor at the Kellogg Graduate School of Management at Northwestern University
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1987
Journal of Business Strategy (1987) 7 (4): 58–67.
https://doi.org/10.1108/eb039176

Strategy valuation is not merely a measurement technique that is applied after the strategy formulation process is completed. Its real power lies in the way it can be integrated throughout the strategy formulation effort.

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© MCB UP Limited
1987
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