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Volume 7, Issue 4
1 February 1987
Journal of Business Strategy Cover Image for Volume 7, Issue 4
Review Article| February 01 1987

THE TRIAD WORLD VIEW

Kenichi Ohmae
Kenichi Ohmae
Managing Director of the Tokyo office of McKinsey & Company, Inc
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1987
Journal of Business Strategy (1987) 7 (4): 8–19.
https://doi.org/10.1108/eb039171

Now that Japanese consumers have gained considerable purchasing power, multinational companies need to envision a triad market composed of Western Europe, North America, and Japan.

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© MCB UP Limited
1987
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