Open figure viewer
When comparative advertisements are used by competitors, they become lethal weapons. If a competitor's advertising claims appear to be deceptive, one must decide the best course of action, if any. Because the Federal Trade Commission (FTC) has decreased its regulatory activity in this area, companies need to consider other avenues of defense.
This content is only available via PDF.
© MCB UP Limited
1987
You do not currently have access to this content.
