Winning Turnaround Strategies at Black & DeckerAn Interview With Marketing Executive Gary T. DiCamillo

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Review Article| February 01 1988

Winning Turnaround Strategies at Black & Decker: An Interview With Marketing Executive Gary T. DiCamillo

Publisher: Emerald Publishing

Online ISSN: 2052-1197

Print ISSN: 0275-6668

1988

Journal of Business Strategy (1988) 9 (2): 30–33.

https://doi.org/10.1108/eb039210

Black & Decker, like many U.S. companies, found the Japanese cutting away at its market share. Carefully crafted strategies are building it back.

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1988

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