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Volume 9, Issue 2
1 February 1988
Journal of Business Strategy Cover Image for Volume 9, Issue 2
Review Article| February 01 1988

Creative Strategic Management

Robert Lawrence Kuhn
Investment Banker, a Senior Fellow in Creative and Innovative Management, IC Institute, University of Texas at Austin, and Adjunct Professor, Graduate School of Business Administration, New York University
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2052-1197
Print ISSN: 0275-6668
© MCB UP Limited
1988
Journal of Business Strategy (1988) 9 (2): 62–64.
https://doi.org/10.1108/eb039218

Strategic management is the process by which a company's strengths and weaknesses are mapped onto its market opportunities and threats. The purpose of this orderly, logical process is to generate and evaluate alternative options for accomplishing short‐term objectives and long‐term goals.

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© MCB UP Limited
1988
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