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Journal Articles

The contribution of digitization to successful international expansion: lessons from Decathlon’s strategic movements

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Philippe Rebière, Olivier Braun
Journal: Journal of Business Strategy
Journal of Business Strategy (2024) 45 (6): 421–429.
https://doi.org/10.1108/JBS-07-2023-0142
Published: 19 July 2024
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Journal Articles

The Bayer–Monsanto fusion: countering brand tarnishing and rebuilding reputation

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Philippe Rebière, Hareesh Mavoori
Journal: Journal of Business Strategy
Journal of Business Strategy (2020) 41 (1): 27–37.
https://doi.org/10.1108/JBS-10-2018-0185
Published: 09 April 2019
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