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Keywords: ADO-TCM framework
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2026) 47 (1): 173–195.
Published: 22 December 2025
... various service industries. Insights from the ADO–TCM framework highlight WFA’s antecedents, decision-making processes and outcomes while identifying existing studies’ prevalent theories and methodological approaches. Research limitations/implications The findings provide a roadmap for advancing WFA...
