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Keywords: Adoption logics
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Journal Articles
Journal of Business Strategy (2015) 36 (5): 18–24.
Published: 21 September 2015
... of such programs. Design/methodology/approach – To provide an overview of this growing phenomenon, this paper presents an in-depth analysis of existing literature and identifies organizational changes induced by this reversed adoption logic. A case study of Volvo reveals how one organization has coped...

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