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Keywords: Advertising media
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Journal Articles
Thinking green: How marketing managers select media for consumer acceptance
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2018) 39 (2): 30–38.
Published: 16 April 2018
... green policies in marketing decisions and those with weak personal green attitudes. Q1. When selecting advertising media, do marketing managers with high eco-conscious-attitude scores take a medium’s environmental impact into account more than marketing managers with low ECA scores...
