... This study uses research from related fields and a detailed analysis of the airline industry to deconstruct its success and identify innovative pricing practices that have helped salvage it. Findings Based on our analysis, the authors propose several strategies that can help companies control...

...Christian Czipura; Dominique R. Jolly Purpose More than ever, as far as legislation permits, long‐haul airlines tend to group in alliances. This paper examines the historic developments of two alliances in terms of their potential for increasing profitability of individual airlines...