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Keywords: Alliances
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2012) 33 (5): 44–50.
Published: 31 August 2012
...Rajesh Kumar; Anoop Nathwani Purpose Alliances are unstable and while a number of explanations have been offered for understanding instability a motivational oriented approach remains underdeveloped. This paper seeks to provide a motivational oriented explanation for understanding alliance...
