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Keywords: Apology
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Journal Articles
Never apologize and never explain
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (2): 49–52.
Published: 14 April 2014
...Peter Buell Hirsch Purpose – To assess whether the current trend for public apologies will continue or fade away Design/methodology/approach – Review of selected public apologies to assess their impact on public perception. Findings – In spite of some apology...
