Keywords: Artificial intelligence
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Journal Articles
Journal of Business Strategy (2026) 47 (5): 683–713.
Published: 08 July 2026
...Preeti Khanna; Sayantan Khanra; Ashu Sharma Purpose The purpose of this study is to synthesize the rapidly expanding and fragmented literature on the role of artificial intelligence ( AI ) in sustainable development by mapping its intellectual structure and emerging research trajectories...
Journal Articles
Journal of Business Strategy (2026) 47 (2): 272–288.
Published: 30 December 2025
...Azadeh Sabz; Pooya Tabesh; Lu Yu Purpose The purpose of this study is to clarify how artificial intelligence ( AI ) can enhance strategic alliance formation by (1) explaining AI’s roles in the two core stages of understanding alliance needs and assessing partner fit and (2) matching three human–AI...
Journal Articles
Journal of Business Strategy (2024) 45 (6): 396–404.
Published: 17 November 2023
.... But does AI provide major improvements or strategic advantages for other types of companies, even if their starting points differ markedly from Google’s or the other digital superpowers? The concept of artificial intelligence (AI) was introduced in the 1950s, but the newest wave of machine learning...
Journal Articles
Journal of Business Strategy (2024) 45 (4): 267–274.
Published: 18 August 2023
...Anniek Brink; Louis-David Benyayer; Martin Kupp Purpose Prior research has revealed that a large share of managers is reluctant towards the use of artificial intelligence (AI) in decision-making. This aversion can be caused by several factors, including individual drivers. The purpose...
Journal Articles
Journal of Business Strategy (2024) 45 (3): 214–220.
Published: 04 July 2023
...Paavo Ritala; Mika Ruokonen; Laavanya Ramaul Purpose This paper aims to demonstrate how the new generative artificial intelligence (AI) tool ChatGPT changes knowledge work for individuals and what are the implications of this change for companies. Design/methodology/approach Based on 22...
Journal Articles
Journal of Business Strategy (2024) 45 (3): 161–169.
Published: 05 June 2023
...). Artificial intelligence (AI) and machine learning (ML) are also gaining popularity in the Indian retail industry. AI and ML technologies are being used to automate various retail processes, including inventory management, supply chain management and customer service. Retailers are also using chatbots...
Journal Articles
Journal of Business Strategy (2024) 45 (2): 107–114.
Published: 28 March 2023
...Josep Alet Purpose This paper aims to explore the dimensions that foster the effectiveness of artificial intelligence (AI) within a business strategy. Design/methodology/approach The paper reviews recent contributions to AI and business success and identifies the key pillars that support...
Journal Articles
Journal of Business Strategy (2023) 44 (6): 363–370.
Published: 14 October 2022
... Decarbonization Digital decarbonization Sustainability Knowledge use Dark data Information technology Digital strategy Digital carbon Footprint Digitalization Artificial intelligence The pursuit of net-zero presents significant and real challenges to how businesses must operate going forward. While...
Journal Articles
Journal of Business Strategy (2023) 44 (3): 126–135.
Published: 16 February 2022
...Mohammad Hossein Jarrahi; Sarah Kenyon; Ashley Brown; Chelsea Donahue; Chris Wicher Purpose The purpose of this paper is to present a framework that captures the strategic value of artificial intelligence (AI) systems. Although AI has become a crucial component of digital transformation efforts...
Journal Articles
Journal of Business Strategy (2022) 43 (6): 373–380.
Published: 27 September 2021
.../approach The authors first provide a holistic understanding of important drivers of digital transformation. The authors then conceptualize the impact that analytics tools built on artificial intelligence (AI) and big data have on intuitive and analytical human decision processes in organizations...
Journal Articles
Journal of Business Strategy (2022) 43 (1): 10–16.
Published: 04 September 2020
...Ulrich Lichtenthaler Purpose The paper aims to present key insights for achieving a sustainable competitive advantage from implementing data analytics solutions and artificial intelligence (AI). Design/methodology/approach This conceptual paper builds on prior empirical and conceptual research...
Journal Articles
Journal of Business Strategy (2020) 41 (5): 39–45.
Published: 17 June 2019
...Ulrich Lichtenthaler Purpose The purpose of this paper is to present paradoxical employee attitudes towards interacting with artificial intelligence (AI). Design/methodology/approach This is a conceptual paper, which builds on prior research, especially on the widely accepted notion...
Journal Articles
Journal of Business Strategy (2019) 40 (4): 53–56.
Published: 17 June 2019
...Peter Buell Hirsch Purpose This paper aims to assess the increasing use of artificial intelligence (AI) and biometrics in monitoring employee performance and behavior and offer a perspective on the impact of this development on corporate culture and employee relations. Design/methodology...
Journal Articles
Journal of Business Strategy (2018) 39 (1): 61–64.
Published: 15 January 2018
...Peter Buell Hirsch Purpose Artificial intelligence and machine learning have spread rapidly across every aspect of business and social activity. The purpose of this paper is to examine how this rapidly growing field of analytics might be put to use in the area of reputation risk management...
Journal Articles
Journal of Business Strategy (2017) 38 (4): 47–51.
Published: 17 July 2017
... and human worker motivation? Design/methodology/approach The approach of this paper is to examine recent academic, business and media writings on the subject of artificial intelligence and robotics in the workplace to identify gaps in our understanding of the new hybrid work environment. Findings...
Journal Articles
Journal of Business Strategy (2016) 37 (6): 51–55.
Published: 21 November 2016
... rights only Machine learning Racism Algorithm Artificial intelligence Inequity Reputation risk Gender bias Ninth-century polymath Muhammad ibn Mūsā al-Khwārizmi is enjoying his moment in the sun. But who knows what Al-Khwarizmi, known as the father of algebra and the decimal numbering...

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