Skip to Main Content
Keywords: Assets
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Business Strategy (2011) 32 (3): 13–18.
Published: 03 May 2011
...Betsy D. Gelb; James R. Gregory Purpose The authors offer the viewpoint that a requirement to put the value of intangible assets like brands on a company's balance sheet may be in prospect – and that such a requirement would benefit businesses. Design/methodology/approach Brands...
Journal Articles
Journal of Business Strategy (2010) 31 (6): 28–36.
Published: 07 September 2010
...Linda M. Cohen Purpose The purpose of this paper is to highlight how a commonly‐overlooked resource – physical assets – can be used to advantage as both a tactical and strategic tool during mergers and acquisitions (M&A). It aims to present an overview of strategies for managers...

or Create an Account

Close Modal
Close Modal