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Keywords: Assets
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2011) 32 (3): 13–18.
Published: 03 May 2011
...Betsy D. Gelb; James R. Gregory Purpose The authors offer the viewpoint that a requirement to put the value of intangible assets like brands on a company's balance sheet may be in prospect – and that such a requirement would benefit businesses. Design/methodology/approach Brands...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2010) 31 (6): 28–36.
Published: 07 September 2010
...Linda M. Cohen Purpose The purpose of this paper is to highlight how a commonly‐overlooked resource – physical assets – can be used to advantage as both a tactical and strategic tool during mergers and acquisitions (M&A). It aims to present an overview of strategies for managers...
