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Keywords: Asymmetry
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2015) 36 (6): 13–21.
Published: 16 November 2015
...Lourdes Pérez; Jesús J. Cambra-Fierro Purpose – Research suggests that asymmetry has a negative impact on value creation and value distribution and assumes that the smaller partner has an inferior position and must defend itself from value misappropriation. However, industries are plagued...
