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Keywords: Authentic
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2014) 35 (2): 49–52.
Published: 14 April 2014
... “fatigue,” well-executed apologies have an appropriate role in helping to rebuild reputation. Originality/value – Corporate executives can learn what makes an effective apology Reputation Public Corporation Apology Authentic Effective After trekking across the Alps, Holy...
