... with each other. This analysis suggested that there were four key requirements for companies trying to maintain a purpose-driven corporate brand: long-term commitment, authenticity, that they be employee-driven and be based on collaboration. Research limitations/implications The viewpoint was based...

... the elements of successful leadership communications in company transformations. Findings – What we found is that successful leadership communications in culture transformations share four principal characteristics: they are authentic to the personality of the leader; they are not one-time communications...

...Patrick B. Marren Purpose The purpose of this paper is to examine a new and possibly serious problem facing marketers and business in general – the breakdown of the marriage of media and advertising, and the concurrent perceived imperative for companies to achieve “authenticity...