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Keywords: Automotive
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2020) 41 (4): 11–20.
Published: 16 July 2019
... by buyers as they compete on the same factors (Kim and Mauborgne, 2005). India Automotive Emerging markets Blue Ocean Shift Blue Ocean Strategy Tata Ace Value innovation © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Bindu Kulkarni can...
Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2017) 38 (2): 41–51.
Published: 18 April 2017
... deviate fundamentally from their previous knowledge. Hence, new digital business models have already changed the balance of power for sectors such as media and retail (Veit et al., 2014). A recent study by Roland Berger (2015) finds that industrial-age industries such as automotive...
