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Keywords: BOS
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2013) 34 (5): 25–35.
Published: 02 September 2013
... leadership in the beginning of 2008. © Emerald Group Publishing Limited 2013 Competitiveness Blue Ocean strategy BOS Game consoles Global marketing Red Ocean Strategy canvas Value innovation Kim and Mauborgne (2005a, b, c) use the ocean as a metaphor to describe the competitive...
