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Keywords: Baby boomers
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Journal Articles
The light at the end of the tunnel: marketing to seniors
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (2): 114–116.
Published: 16 March 2023
... at: pbhirsch05@gmail.com © Emerald Publishing Limited Emerald Publishing Limited Licensed re-use rights only Baby boomers Millennials Marketing Seniors Gen Z Generational cohorts Gen X For two decades, periodic updates on aging trends in the developed world would elicit spasms...
Journal Articles
Follow the dancing meme: intergenerational relations in the workplace
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2020) 41 (3): 67–71.
Published: 02 April 2020
... Workplace Baby boomers Millennials Gen X Just when we thought the tired phrase “this is not your father’s [fill in the blank]” was leaving the scene, up popped “OK, Boomer” (Ferguson, 2019). The many articles and debates praising and condemning the phrase since its eruption into public consciousness...
