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Keywords: Baptist Health South Florida
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Journal Articles
Customer obsession – the springboard for a value creation strategy
Available to Purchase
Journal:
Journal of Business Strategy
Journal of Business Strategy (2023) 44 (6): 389–398.
Published: 11 October 2022
... Strategic implications relate to a bias for action, types of business obsessions, values alignment and benchmarking. This paper features an in-depth case study on Baptist Health South Florida which assesses customer obsession using a customer value framework. Originality/value Customer obsession...
