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Keywords: Behavioral strategy
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Journal Articles
Journal:
Journal of Business Strategy
Journal of Business Strategy (2021) 42 (3): 196–205.
Published: 18 February 2020
... the effects of cognitive factors on French SME managers’ strategic decisions in response to the UK’s decision to leave the EU. Design/methodology/approach The research applies insights gleaned from the field of behavioral strategy, brought to life with illustrative examples of SME managers’ perceptions...
